THE METHOD

The Index Method

One method, five steps, run the same way on a single audit and on a three-year programme.

The method
01

Survey

We measure where you actually stand today — a technical crawl, current ranking positions, Google Business Profile status where relevant, and an AI-search visibility check. Verified, before anything changes. Typical duration: 2–5 business days depending on scope. On programmes, this runs once at the start, then feeds every later cycle.

02

Index

The survey findings become one ranked, numbered action index — every issue and opportunity ordered by impact and effort. On one-time products, this numbered index is the deliverable. On programmes, it’s the working plan for the month or quarter ahead.

03

Build

Execution against the index, in the stated order — technical fixes, content, structure, local listings — not whatever’s easiest that week. Duration depends entirely on scope; each service page states its own turnaround.

04

Publish

Changes ship live, documented, and — where relevant — in both languages properly, not machine-translated.

05

Re-Index

We measure again against the original survey baseline. One-time products close here with a handover document. Monthly programmes repeat steps 01–05 on a reporting cadence, so the index stays current as your site, market and competitors change.

What we need from you

What we need from you

  • Access — typically read access to analytics/search console, and either CMS access or a developer contact, depending on the service.
  • Brand basics — logo, tone-of-voice notes if you have them, and any existing style guide.
  • One point of contact on your side — decisions move faster with one person who can approve scope and content.
  • For programmes: agreement on the month's focus area before Build starts, so nothing gets built against an assumption.
How we communicate

How we communicate

  • One-time services: a single review call at handover, plus email throughout.
  • Starter Programme: monthly written report, email support.
  • Growth and Pro Programmes: monthly written report plus a monthly call; Pro adds a quarterly deeper review.
  • Response-time commitment: we reply within one business day, Monday to Friday, 08:00–18:00 (Saturday 09:00–16:00 for urgent matters).
Typical turnaround

Typical turnaround

SEO Audit & Roadmap 5–7 business days (standard), up to 10 business days (large/e-commerce). AI Search Visibility Audit 5–7 business days (single market), 8–10 business days (dual market). Technical SEO Sprint 2–3 weeks (standard), 3–4 weeks (extended/migration). Local SEO Setup 5–10 business days for setup. SEO Content Package 3–4 weeks (5 pages), 5–6 weeks (10 pages). Growth programmes Ongoing, monthly cycle, 3-month minimum

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